Sarah Sherriff
A rare mix of sales, marketing and financial expertise, Sarah's passionate about building export businesses and showcasing the best of New Zealand to the world. Her grounding as a Chartered Accountant combined with her experience in building brands offshore means she’s an extremely valuable advisor in any team. Sarah enjoys both Advisory Board and Governance Board roles.
Outside of work, Sarah’s a qualified surf lifeguard, hockey coach and mum of two busy girls.
Sarah was a finalist in the New Zealand International Business Awards ‘Inspiring Women Leaders’ in 2021 and is a Beach Head Advisor with New Zealand Trade & Enterprise
Experience
Company Director -
Tom & Luke (Smartfoods), 2021 - present,
Preston Corp, 2022 - present
Olive and Ash (Vince), 2024 - present
Fix & Fogg, CFO & Head of Export, 2018 - 2022
Whittaker’s, International Markets Manager, 2015-2017
Icebreaker, Strategic Projects Director | Market Manager Canada | Financial Controller - 2002-2014
Dave Anderson
Dave’s a proven business leader with sound commercial acumen and a strong track record of performance. He has expertise in partnering collaboratively with boards, CEO/founders and leadership teams to deliver successful strategic, financial and operational outcomes for large corporates to pre revenue startups. He’s all about the results and has ability to manage complexity and change to ensure deliverables are met. Dave was a schoolboy chess champion but can now be beaten in chess by his teenage kids!
Experience
Pet Direct, CEO - 2023 to present
Anderson Advisory, Managing Director, 2019 - 2021
Goodman Fielder NZ, CFO and P/L category lead, 2016 - 2019
Icebreaker, CFO & COO, 2007 - 2016
PwC Corporate recovery, Associate Director, 2001 - 2007